Try it yourself
Can you spot the leak?
Seven weeks of made-up numbers for an online store. Something is costing it money. Look at the dashboard, then make your call.
Store dashboard · last 7 weeks
Made-up data
Sessions
142k
−2.1%
Add-to-cart
9.8%
+0.3 pts
Checkout complete
41%
−31 pts
TrafficHolding steady
Checkout completionFalling every week
Your call
What’s the biggest problem here?
That’s how I’d work on your numbers: start with the business question, then let the data narrow it down.
Want to know if your own numbers can answer a question like this?